This series of emails for Business Travel Group was to be used by travel agents to engage existing customers and prospects about new business class flight deals. They’re designed to be sent in the order you see below.
Email 1
[Subject]
Great news. Reply to take advantage of lower prices.
[Preview Text]
Price drop – book your flight to now.
[Body]
Hello {Salutation+LastName},
Good news! Flights to {destination} are now cheaper than ever.
Why not take advantage now? After all, you deserve it the best flights AND the best fares.
Prices won’t stay this low forever so now’s the time to jump on these deals.
Reply now and we’ll take care of everything.
- {Agent FirstName}
Email 2
[Subject]
Are you ready for your trip to {destination}?
[Preview Text]
Let us know if you need anything before you leave.
[Body]
Hello {Salutation+LastName},
I hope you’re ready for your trip to {destination}!
Before you leave, I just wanted to make sure you have everything you need.
If there’s anything you haven’t had a chance to handle yet – car rental, hotel, airport pickup – we’re happy to help.
Just reply to this email and we’ll get on it.
- {Agent FirstName}
Email 3
[Subject]
Good news. Destinations are finally opening up…
[Preview Text]
COVID-19 restrictions are easing. You can now get to more places.
[Body]
Great news, {Salutation+LastName},
Every day, more destinations around the world are accepting travelers again now that COVID-19 is getting handled.
If you’ve been waiting to book a trip, now could be the time. We can get you booked right away with no hassle. Let get you back in the air!
Just reply to this email and let us know where you need to go – we’ll take care of the rest.
- {Agent FirstName}
Email 4
[Subject]
How are you, {FirstName}?
[Preview Text]
If you need anything, let us know!
[Body]
Hi {Salutation+LastName},
I wanted to check in on you and see if there’s anything I can do for you.
I know travel has been rough the past year, so if there’s anything you need, I’d like to offer our help.
You can even just let me know how things are going for you and any problems you’re still facing – I’m happy to listen and brainstorm with you.
I’m looking forward to talking to you!
- {Agent FirstName}